If you’re running a retail store, grocery store, or restaurant, one quick way to empower your shoppers and increase sales is by playing the right music. We all know on an instinctive level that music is a powerful tool that can influence moods and decisions, and various studies and surveys have confirmed this—you have to […] Continue Reading →
In TV advertisements, the script is one of the most crucial factors that can help it become memorable and compelling. That’s especially true for radio commercials, since there aren’t any visual images to emphasize your point. You’re given a limited time to reach out to people – so your job is pretty much cut out […] Continue Reading →
As any marketer knows, an outbound call (originating from the office to the potential customer) isn’t exactly a very effective way of marketing. The painful truth is that the people you reach out to are often annoyed by your call; they’d rather be doing something else. But an inbound call is a more valuable opportunity. […] Continue Reading →
For any business, it’s often much more important to hang on to existing customers than to find new customers. According to various studies, your chances of selling a new product to a current customer is about 60 to 70 percent. But selling to a new customer succeeds only 5 to 20 percent of the time. […] Continue Reading →
You should never underestimate the importance of quality customer service. Many potential customers end up not buying a really good product because they’ve read a testimonial about how someone had a horrible experience with the company’s customer service or product. At the same time, many customers have stayed loyal to a brand even if they […] Continue Reading →
Many people seem to think that there’s a step-by-step process for providing fantastic customer service. Quite a few managers who try to lead their company’s customer service departments seem to think so, and so do some small business owners who deal with their customers directly. But the truth is that proper customer service isn’t really […] Continue Reading →
Over the years, you may have noticed the changes in the way you play your favorite sport. You may have started with just playing hoops in your garage with your friends, but now you are already leading your team mates in beating all other teams in competitive basketball. Even basketball rules have changed in the […] Continue Reading →
We don’t have to explain why building customer loyalty is so crucial to success in any business. When you have loyal customers, you don’t need a lot of promos and discounts to attract repeat business – your customers will buy your goods and services, regardless. And they can even be your own marketers to attract […] Continue Reading →
If you already have an “on hold” message that’s more effective and useful than your standard irritating music, fantastic. At least you wised up and realised how your on hold messages can be used to actually promote your brand and your products. But now it’s time to take the next step. Since you’ve already made […] Continue Reading →
You need to be the best in SELLING what you offer, not necessarily the best product in the market. In any lineup of similar products or services, only a few can be considered the best. But that doesn’t mean that you are fated to lose if you don’t have the best products. In fact, the […] Continue Reading →