As any marketer knows, an outbound call (originating from the office to the potential customer) isn’t exactly a very effective way of marketing. The painful truth is that the people you reach out to are often annoyed by your call; they’d rather be doing something else. But an inbound call is a more valuable opportunity. […] Continue Reading →
For any business, it’s often much more important to hang on to existing customers than to find new customers. According to various studies, your chances of selling a new product to a current customer is about 60 to 70 percent. But selling to a new customer succeeds only 5 to 20 percent of the time. […] Continue Reading →
You should never underestimate the importance of quality customer service. Many potential customers end up not buying a really good product because they’ve read a testimonial about how someone had a horrible experience with the company’s customer service or product. At the same time, many customers have stayed loyal to a brand even if they […] Continue Reading →
Many people seem to think that there’s a step-by-step process for providing fantastic customer service. Quite a few managers who try to lead their company’s customer service departments seem to think so, and so do some small business owners who deal with their customers directly. But the truth is that proper customer service isn’t really […] Continue Reading →
Believe it or not, customer service can save the day when other aspects of your company messes up. They can field complaints about products that were damaged during delivery. They can answer your customer’s questions. And if the manual is not clear, they can explain the steps to them. Or if the product does not […] Continue Reading →
Talking over the telephone is still one of the most common ways to communicate these days. Perhaps it’s even more popular nowadays, especially since just about everyone has a smart phone. For a business, talking over the phone represents an opportunity to enhance the company’s image. It’s not just a convenient means of sharing information […] Continue Reading →
No matter how great your company is, it is still very likely that you’ll come across a customer who’s dissatisfied with your product or service. When that happens, expect that your next encounter with them will be full of vitriol. If it is your job to deal with angry customers, your responsibility isn’t limited to […] Continue Reading →
In the high flying, business world of today, you only get one chance to make that golden first impression, especially with a new leads and prospects. If that impression is tainted in any way, you can kiss that revenue goodbye. Is even more important to keep the customers that you already have happy. One angry […] Continue Reading →