Facts About On Hold

At Evolved Sound New Zealand, we stay on top of local and global trends. This allows us to maximize the ROI for our Kiwi clients.

Customised On-Hold Advertising is one of the most affordable and effective marketing tools available today.  Since it is the customer or prospect that makes the initial contact, you have a very captive market to communicate and sell to right at your fingertips.

Just remember phone on hold messages are…

  • Evolved Sound - Arrow Icon Blue highly targeted advertising which can have immense impact.
  • Evolved Sound - Arrow Icon Blue sales opportunities that no business can afford to leave untapped!
  • Evolved Sound - Arrow Icon Blue no less important than your other marketing areas.
  • Evolved Sound - Arrow Icon Blue your profile on the line!
  • Evolved Sound - Arrow Icon Blue your chance to make that first and lasting impression!
  • Evolved Sound - Arrow Icon Blue generally recognised as a tax deductible marketing expense for NZ businesses.

Some facts about On Hold Marketing

Consumer on hold research reports an estimated…

  • alt="" 70% of business callers are put on hold.
  • alt="" 60% of business callers that are placed on hold HANG-UP.
  • alt="" 30% of these callers DON’T CALL BACK!
  • alt="" 88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.
  • alt="" 16% of business callers made purchases based on the on hold messages they were listening to.
  • alt="" 94% of the average advertising budget is spent getting people to call a business, however only 6% of that budget is spent towards on-hold marketing. They call you because of your campaign, then end up hanging up if left to silence.

Global studies (relevant to NZ's service-based economy) conclude...

  • Evolved Sound - Arrow Icon Blue Callers with SILENCE-ON-HOLD will abandon their calls in less than 60 seconds, and 90% hang-up within 40 seconds.
  • Evolved Sound - Arrow Icon Blue Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.
  • Evolved Sound - Arrow Icon Blue Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.

Even more telephone on hold statistics…

  • Evolved Sound - Arrow Icon Blue OfficeTeam Survey – “The average executive spends 17 minutes per day on-hold”.
  • Evolved Sound - Arrow Icon Blue CNN Survey – “Without music or messages, 60% of those on-hold will hang up and 30% won’t call back”.
  • Evolved Sound - Arrow Icon Blue Cellular Marketing Magazine – “Over 85% of callers prefer on-hold messages over silence”.

* Data sourced from consumer research reports, telecommunications association studies & industry publications.

In New Zealand’s competitive market, where personal service is key, silence on the line can feel like you’ve closed for the day. Don’t let your hard-won leads slip away.

By understanding the facts you can best evolve your business with tailored on hold messages

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