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Children playing on floating devices in a public aquatic leisure centre.

Leisure Centres – The Value in Creating a Custom Radio Experience

For decades, retailers have used in-store music to draw customers into their stores to look around and spend more. Music tailored to that particular retail ...
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Happy girl smiling while shopping in a supermarket.

Why Sound Reaches Front of Mind better than Visuals

Sound has an amazing advantage over visuals when it comes to grabbing attention and leaving an impression. This article will examine why audio marketing is ...
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Staff gathering around in an office to review their A/B on hold message campaign testing.

How to A/B Test On Hold Messages with Call to Actions

Get the edge on your competitors and ensure your on-hold messages resonate with customers by using these unique and compelling marketing tips for A/B testing. ...
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List of customers in mobile tablet to call back from call centre.

Do Call Back Options Improve the Customer Experience

Many companies are always looking for ways to improve the experience when it comes to customer service. One way to do this is by offering ...
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guy-listening-to-engaging-messages-on-hold

Top Questions to Ask your On Hold Message Supplier

Telephone on hold messages are a must for most businesses these days. Not only do these services allow you to capture current and potential customers ...
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fashion-retail-shop

Proving the Power of Music in Retail

Music Can Bring Your Clients Home and Encourage Loyalty No matter what you’re selling, the right music can turn browsers into buyers by increasing comfort ...
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How To Profile Target Customers For Measurable Audio Marketing

Besides visual elements, sound is a powerful tool to help your business reach target customers. Voice and music have a huge impact on the emotions ...
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Lady centralling managing in store muisc playlist for multiple stores.

The Benefits of Centrally Managing In-Store Music for Multiple Stores

What does your brand sound like? You might know what your brand looks like by examining the colour scheme of your business’s logo or the ...
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