Category: Marketing Strategy

Staff gathering around in an office to review their A/B on hold message campaign testing.

How to A/B Test On Hold Messages with Call to Actions

Get the edge on your competitors and ensure your on-hold messages resonate with customers by using these unique and compelling marketing tips for A/B testing. ...
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Top Questions to Ask your On Hold Message Supplier

Telephone on hold messages are a must for most businesses these days. Not only do these services allow you to capture current and potential customers ...
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Proving the Power of Music in Retail

Music Can Bring Your Clients Home and Encourage Loyalty No matter what you’re selling, the right music can turn browsers into buyers by increasing comfort ...
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How To Profile Target Customers For Measurable Audio Marketing

Besides visual elements, sound is a powerful tool to help your business reach target customers. Voice and music have a huge impact on the emotions ...
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How to Create an Amazing Music Experience for your Shoppers

It can feel ominous and uncomfortable when people go into stores without any sounds or music. Due to this, many businesses will add in store ...
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Can Voice Powered Search Strategies Be Applied to Your Business Phone System?

In 2011, the game in customer service changed considerably. It was apparent that businesses would soon adopt artificial intelligence in their systems, and they were ...
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Don’t Forget Your Precious Business Values

All business entrepreneurs can relate their efforts to the long-term passion of launching a startup. You might feel you’re at the top of the world ...
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How Does Music Empower The Senses of Shoppers

How Does Music Empower The Senses of Shoppers?

If you’re running a retail store, grocery store, or restaurant, one quick way to empower your shoppers and increase sales is by playing the right ...
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Five Elements of Advertising Scripts That Create Conversions

Five Elements of Advertising Scripts That Create Conversions

In TV advertisements, the script is one of the most crucial factors that can help it become memorable and compelling. That’s especially true for radio ...
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How to Maximise Inbound Call Sales

How to Maximise Inbound Call Sales

As any marketer knows, an outbound call (originating from the office to the potential customer) isn’t exactly a very effective way of marketing. The painful ...
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