If you already have an “on hold” message that’s more effective and useful than your standard irritating music, fantastic. At least you wised up and realised how your on hold messages can be used to actually promote your brand and your products.
But now it’s time to take the next step. Since you’ve already made your on hold messages, it is worth considering converting them to video as well. Yes it’s true that this will require an investment of time and money but it will be worth it.
- First of all, you don’t have to produce the audio message for your video. Your audio is already done, and what you’re doing is maximising your use of those audio files. You just need to add some images or visual effects to those audio files.
- Videos don’t have to be expensive. You can start by using stock images at first and then adding some effects to slide from one image to another. It’s actually that easy, although for a more professional look you may want to hire a pro to make your videos for you.
- You potentially can reach more of your target market on the Internet. A billion people use YouTube, and they watch 4 billion videos every single day. Is it so hard to imagine that one of those 4 billion YouTube videos could be your video too?
- You can also reach more people using their smartphones and tablets to surf the Internet. By the end of 2013, 64% of New Zealanders ranging in age from 15 to 65 already owned a smartphone, and by 2018 that will reach 90% penetration. In addition, 51% of New Zealanders use their mobile phone to surf the net. These are all the people you can reach with your video messages.
- Your video can convey your message so much more than your audio messages. For example, your audio may explain how your products work. Your video, however, can show and demonstrate how your products work.
- Visual messages are much more captivating and interesting. This fact was demonstrated back in the 1980s, when music videos were created. Soon, any form of music that didn’t have a video didn’t become popular at all.
And it’s still true today. For example, the music video of Gangnam Style had so many views on YouTube that it catapulted an obscure Korean music artist to global superstardom.
That same principle applies to your product advertising as well. If your “on hold” messages talk about your upcoming new products, your videos can show these new products, in the best way possible.
- You can also use your videos to demonstrate how your products and services benefit your customer, how they are better than what your competitors are offering, and explain all the features of your products more completely. You can always supplement the info in your audio with text on your video.
It’s one thing for your customers to hear from you. But as they say, seeing is believing. Getting prospective and existing customers to see your videos can convince them to believe more in your brand.