Customised advertising on hold messages are significantly better for busy businesses than music or silence while a customer is waiting on hold, and phone messages on hold can increase sales and help to sell a customer before they even speak to a representative.
When people call a business, many of them are placed on hold. Studies have shown that up to 70% of people are put on hold when they call a business, and 60% of people who are put on hold hang up. According to various studies, around 30% of people who hang up while they are on hold never call the business back. These studies indicate that businesses could be losing up to 60% of their potential customers by simply having silence or music on hold playing while people are waiting on hold.
Marketing Phone On Hold
Personalised hold recordings can deliver important facts about a product or a service that the business offers, and many studies have shown that telephone messages onhold are a very effective advertising tool. Of people surveyed in a recent study, 88% of the respondents said that they prefer messages on hold instead of music onhold, and these respondents said that they would listen to what the phone message on hold had to say.
Losing Customers From Targeted Campaigns
When a business runs a campaign, it wants as many potential customers as possible to call the number that was advertised. Over the last couple of years, pay-per-call advertising has seen a huge surge in popularity, and many businesses prefer to have callers instead of clicks on their website.
If a business is working hard to run a campaign, they will likely receive many phone calls. Despite the large number of phone calls, the business could be losing huge amounts of potential customers due to simply having on hold music, and the business would likely have a much higher retention and conversion rate with a customised on hold message.
Grabbing People’s Attention
People who call into a business are usually very interested in a certain product or service that the business offers. If a person is placed on hold for a long time, they may lose interest in the business. By using a customised phone hold message, the business can grab a person’s attention, and they can continue to market the product or service where the initial marketing campaign left off.
Increasing Conversions
Many businesses don’t only use customised onhold messages to retain callers, they also use them to increase the conversion rate for all phone calls to a business.
Effective on hold systems can design messages which sell a customer on a certain product or service before they even talk to a sales representative. By listening to all of the benefits of a certain product or service while they are on hold, they are much more likely to make a purchase when the sales representative does answer the phone.
Making An Excellent Impression
In addition to increasing conversions, superb recordings can make a fantastic impression of a business as soon as a potential customer calls.
For example, a doctor’s office can use medical on hold messages to talk about all of the outstanding services and healthcare options that they offer. The doctor can also use medical on hold messages to talk about what percentage of his patients were satisfied or what percentage made a full recovery. They can also outline the action the caller should take if the nature of the call is an emergency.
Unlike with music on hold, the potential for making a lasting impression is enormous with recordings about the business.
Customising The Recordings
A trusted recording service can customise the recordings to have a very positive impact when a person calls a business. The recordings can be specially customised with voice overs, and they can say anything that the business owner would like.
The recordings can be uniquely scripted to promote new products and services, talk about the excellent results that the company provides its customers, answer frequently asked questions, provide season’s greetings, talk about a company’s achievements and much more.
Voicemail And After Hours Voice Prompts
If a potential customer calls a business after the business has closed, the quality of the voicemail recording may determine whether the business retains that customer or not. By using a voice recording and voice prompts that are easy to follow and professionally recorded, a customer is much more likely to leave a detailed message with contact information.
By using interactive voice prompts (IVR), the recording can ask the potential customer important questions, and when the business calls the customer back, it can already have key information regarding which products and services the customer is interested in.
After hours recordings and voicemail recordings can be used to successfully market products and services, and studies have shown that most people listen intently to a recording that they hear when calling into a business after it has already closed for the day.
By using a trusted recording service provider, any business can easily harness the incredible marketing power of on hold messages. A trusted recording service provider will help the business design customised recordings that will make an exceptional impression on all callers and increase sales and customer retention rates for the business.
