People today tend to ignore advertisements on local channels. They gravitate more and more to the ABC for example where advertisements are fewer (or sometimes even none) and generally speaking, they don’t really pay attention to advertisements. People go to the bathroom, get a drink, or read the newspaper during breaks. That’s why more and […] Continue Reading →
When you build a relationship with your customers, they are likely to stay with you through thick and thin. That’s called loyalty. But if that relationship is based on what you can give them, then they will only stay in that relationship until they get a better offer from someone else. To quote The Godfather: […] Continue Reading →
What you see is what you get. In marketing, the truth of this statement is encapsulated in the concept called perception marketing, which basically tells you that in the eyes of the consumer, what they “see” is the reality. It’s what informs them, and what influences them in their purchasing decisions. While most consumers want […] Continue Reading →