Believe it or not, customer service can save the day when other aspects of your company messes up. They can field complaints about products that were damaged during delivery. They can answer your customer’s questions. And if the manual is not clear, they can explain the steps to them. Or if the product does not […] Continue Reading →
You need to be the best in SELLING what you offer, not necessarily the best product in the market. In any lineup of similar products or services, only a few can be considered the best. But that doesn’t mean that you are fated to lose if you don’t have the best products. In fact, the […] Continue Reading →
Using YouTube videos is one of the most effective ways of boosting your business. It’s a very popular search engine, second only to Google itself. Moreover, Google users also often find YouTube videos listed in the search results. With videos, you can demonstrate procedures such as repairs and physical exercises much more clearly than with […] Continue Reading →
When you have a simple marketing video or phone on hold project, one of the ways to make it really informative is to add a voice over. For this you’ll need someone who speaks and articulates clearly, so that there’s no confusion as to what was said. But you’ll also need to do some basic […] Continue Reading →
People today tend to ignore advertisements on local channels. They gravitate more and more to the ABC for example where advertisements are fewer (or sometimes even none) and generally speaking, they don’t really pay attention to advertisements. People go to the bathroom, get a drink, or read the newspaper during breaks. That’s why more and […] Continue Reading →
When you build a relationship with your customers, they are likely to stay with you through thick and thin. That’s called loyalty. But if that relationship is based on what you can give them, then they will only stay in that relationship until they get a better offer from someone else. To quote The Godfather: […] Continue Reading →
Talking over the telephone is still one of the most common ways to communicate these days. Perhaps it’s even more popular nowadays, especially since just about everyone has a smart phone. For a business, talking over the phone represents an opportunity to enhance the company’s image. It’s not just a convenient means of sharing information […] Continue Reading →
What you see is what you get. In marketing, the truth of this statement is encapsulated in the concept called perception marketing, which basically tells you that in the eyes of the consumer, what they “see” is the reality. It’s what informs them, and what influences them in their purchasing decisions. While most consumers want […] Continue Reading →
When a customer calls your hotline, it’s likely if you’re running a busy operation that they’ll be put on hold at some point during their conversation with your customer support representative. In general, most companies are content to simply play some music that the caller will hear while being placed on hold. But research studies […] Continue Reading →
No matter how great your company is, it is still very likely that you’ll come across a customer who’s dissatisfied with your product or service. When that happens, expect that your next encounter with them will be full of vitriol. If it is your job to deal with angry customers, your responsibility isn’t limited to […] Continue Reading →